Sherry is a recognized authority on association Web sites and other online media strategies. Having served in key leadership roles for several associations, Sherry’s particular expertise and unique background led her in 2005 to found .orgSource (www.orgsrc.com), a technology consulting firm catering to the association and not-for-profit sector.
Sherry understands the distinct requirements and nuances of associations and works with them to define, budget for and implement a successful technology strategy. She has helped dozens of organizations improve their Web site presence and overall performance; has assessed staff resources; enhanced search engine optimization; and expanded their reach through the Web and social media. National association clients include: the American Bar Association, American Dietetic Association, American Society of Anesthesiology among others.
Sherry is an active participant in the association community as a knowledge expert and maintains strong relationships with the association vendor community as well. She frequently writes and speaks for the Association Forum, the American Society of Association Executives and Digital Now.